Smirnoff Ice Heitere — Juan Vértiz Márquez

Smirnoff Ice Heitere Open Air

Environmental Graphic Design

Project Information

Project
Smirnoff Ice Heitere Open Air

Commissioned by
Smirnoff Ice

Agency
revolvers creative GmbH

Location
Heitere Open Air Festival, Zofingen, Switzerland

Year
2025

Type
Environmental Graphic Design

Role
Graphic Designn

Description

Developed for Heitere Open Air Festival, the project explored how environmental graphics can shape the identity of temporary architecture. Rather than functioning as applied branding, the graphic intervention became an integral part of the spatial experience, reinforcing the pavilion's presence within the festival landscape.

Through large-scale compositions, color, and graphic elements integrated across architectural surfaces, the design established a cohesive visual language that guided visitors, framed gathering spaces, and strengthened the relationship between the temporary structure and its surroundings.

The project demonstrates how graphic design can extend beyond communication to become an architectural tool, contributing to the atmosphere, legibility, and identity of temporary public environments.

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