Rosa Pastel Peso Pluma — Juan Vértiz Márquez

Rosa Pastel - Peso Pluma y Jasiel Nuñez

Installation

Project Information

Project
Rosa Pastel

Commissioned by
Universal Music México

Artists
Peso Pluma × Jasiel Nuñez

Location
Glorieta de los Insurgentes, Mexico City, Mexico

Year
2023

Type
Installation

Role
Concept · Spatial Design · Set Design0

Description

Designed for the music video Rosa Pastel, the project transformed the Glorieta de los Insurgentes into a temporary cinematic landscape. Rather than constructing an isolated film set, the intervention embraced one of Mexico City's most recognizable public spaces, allowing the existing urban fabric to become part of the narrative.

The scenography responded to the site's architecture, movement, and atmosphere through a carefully composed spatial intervention that balanced materiality, scale, and visual rhythm. Conceived specifically for the camera, the environment supported the emotional language of the video while preserving the identity of the place itself.

By working directly within the city, the project explores how temporary scenography can reframe familiar urban environments, revealing new narratives through architecture, film, and public space..

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