Levi's Corona Capital — Juan Vértiz Márquez

Levi’s House - Corona Capital

Temporary Architecture

Project Information

Project
Levi's House

Commissioned by
Levi's

Agency
Brandport

Location
Corona Capital, Mexico City, Mexico

Year
2018–2019

Type
Temporary Architecture

Role
Concept · Spatial Design · Design Development

Description

Developed for Corona Capital, Levi's House was conceived as a flexible architectural framework capable of adapting to the brand's evolving campaigns while maintaining a consistent spatial identity across multiple editions of the festival.

For the 2018–2019 editions, the project interpreted Levi's '90s campaign through architecture, translating its visual language into material choices, colour palettes, and spatial elements rather than relying solely on graphic expression. The resulting environment balanced hospitality, interaction, and visibility within the dynamic context of the festival.

From the initial concept to the final built structure, the project explored how temporary architecture can remain adaptable over time, accommodating changing narratives while preserving a coherent identity..

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