Levi's Corona Capital MX

Corona Capital is a prominent music festival in Mexico that is known for its unique concept, which revolves around the city and its people. Levi's, a well-known brand, commissioned a space for the festival and provided a concept called "Levi's House" or "Casa Levi's" that required different looks depending on the campaign they were presenting at that moment.

For the 90's campaign, the elements incorporated the right colors, textures, and elements such as smiley faces, that evoked the era. The designer was in charge of the entire design process, from defining the concept to creating the structure and presenting it to the client. The project was approved and built in subsequent editions of the festival.

Design by:
Juan Vértiz Márquez

Brandport MX