JUAN VÉRTIZ MÁRQUEZ


F1 Mexico Grand Prix Paddock Club

For the return of the Formula 1 Mexico Grand Prix, I contributed to the spatial development and visualization of the Formula One Paddock Club, a premium hospitality environment positioned directly along the circuit.

The project required translating an existing high-performance hospitality format into a site-specific experience for Mexico City. Working within a multidisciplinary production context, my role focused on 3D modelling, spatial visualization, and presentation imagery to support the development and communication of the proposal.

The visualizations explored the relationship between the track, hospitality terraces, viewing areas, and brand presence, helping communicate scale, atmosphere, and guest experience before production. The final environment combined the precision of Formula 1 with a premium hospitality setting designed for visibility, exclusivity, and event impact.

2015-2018

Spatial Visualization  by:
Juan Vértiz


Company: 
Totalshow, MX

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