EXPERIENCE
Co-Founder and Festival Director | meet me at the corner 2023 – Present
- Conceptualised and launched Rumwurschteln: Vienna Würstel Festival, a cultural event exploring Vienna’s transformation through food, attracting 2,000+ attendees and reaching 30,000+ on social media.
- Directed all aspects of festival production, from strategic planning to execution, ensuring a seamless experience for participants and stakeholders.
- Curated a multidisciplinary program, fostering dialogue between artists and stand owners to create an immersive and thought-provoking experience.
Spatial Designer (Freelance) | Revolvers Creative GmbH 2023 – Present
- Designed and executed high-impact spatial and brand experiences for festivals and large-scale events, with a focus on optimising visitor engagement and brand visibility.
- Developed temporary structures and immersive installations for global brands like Campari and Eristoff, enhancing their presence at cultural events.
Creative Director | Brandport S.A. de C.V. 2017 – 2023
- Lead end-to-end brand experience projects, from conceptualisation to execution, delivering immersive environments for top-tier brands.
- Managed multidisciplinary teams and budgets for high-profile events, including Formula 1 activations, music festivals, and branded pop-ups for Levi’s, Corona, and more.
- Negotiated and maintained strategic partnerships with brands, artists, and vendors, ensuring seamless execution of projects while optimising budgets and timelines.
- Led spatial and experience design, integrating 3D modelling (Rhino, Unreal Engine) and advanced visual storytelling to create captivating brand environments.
Participatory Action Researcher | Design Your Action A.C. 2020 – 2022
- Designed and facilitated community-driven workshops, engaging local populations in sustainable design and ecological transformation strategies.
- Developed collaborative research methodologies to empower communities in adopting sustainable practices and preserving cultural heritage.
Industrial Designer | Kung Fu Klan S.A. de C.V. 2015 – 2017
- Designed innovative event spaces and temporary structures, prioritising user experience, functionality, and brand storytelling.
- Engineered modular and adaptable designs to optimise efficiency, aesthetics, and cost-effectiveness for large-scale events.
Workshop Facilitator | Centro Promotor Diseño Mexico 2014 – 2015
- Led hands-on workshops aimed at preserving traditional artisanal techniques, promoting cultural sustainability, and economic empowerment.
- Developed engaging educational materials and interactive sessions to foster knowledge transfer and skills development within communities.
- Worked closely with artisans and designers to create collaborative projects, ensuring traditional craftsmanship remained relevant in contemporary design contexts.
Social Projects and Research
Narratives of Water | Mexico - Austria 2023 – Present
- Conceptualised and led this ongoing interdisciplinary art project investigating the cultural and environmental significance of water. Collaborated with local communities, scientists, and artists to develop multimedia installations addressing water-related issues. Exhibited internationally in Hungary, Slovakia, and Austria to engage audiences on environmental sustainability.
Aalto LAB México | Mexico - Finland 2012 – 2020
- Led initiatives with the Mayan community of '20 de Noviembre,' acting as a mediator across cultural and geographical boundaries. Coordinated collaborations integrating design thinking and interdisciplinary methodologies to address local challenges. Promoted cultural preservation, economic empowerment, and environmental stewardship on a global scale.
Education
Universität für angewandte Kunst Wien | MS Social Design 2023
Social Design | Narratives of Water
Universidad Nacional Autónoma de México, BA Industrial Design 2014
EXHIBITIONS
2023 - January
NARRATIVES OF WATER
Social Design Studio, University of Applied Arts Mexico City, Mexico and Vienna, Austria
2022 - November
COMMON PEOPLE
Curate by Hannes Zebedin Vienna, Austria
2022 - May 2022 - April
UN/DRINKABLE WATER
Curated by Böhler & Orendt Vienna, Austria
2022 - February
SNOW LOGISTICS
Minus 20 degree biennial exhibition Flachau, Austria
2022 January
THE NEW NORMAL
Curated by Anna Vasof Vienna, Austria
2022 - January
WINTER WONDERLAND
Curated by Veronika Hackl Vienna, Austria
2019 - June
OBSESIÓN 2
Colectivo Quinto Piso Mexico City, Mexico
2019 - November
THRICE GIG POSTER
Museum of the Object of the Object (MODO) Mexico City, Mexico
2013 - March
JAULERO
University Museum of Arts and Sciences (MUCA) Mexico City, Mexico