EXPERIENCE

• Conceptualised and launched Rumwurschteln: Vienna Würstel Festival, a cultural event exploring Vienna’s transformation through food, attracting 2,000+ attendees and reaching 30,000+ on social media.
• Directed all aspects of festival production, from strategic planning to execution, ensuring a seamless experience for participants and stakeholders.
• Curated a multidisciplinary program, fostering dialogue between artists and stand owners to create an immersive and thought-provoking experience.

• Designed and executed high-impact spatial and brand experiences for festivals and large-scale events, with a focus on optimising visitor engagement and brand visibility.
• Developed temporary structures and immersive installations for global brands like Campari and Eristoff, enhancing their presence at cultural events.

• Lead end-to-end brand experience projects, from conceptualisation to execution, delivering immersive environments for top-tier brands.
• Managed multidisciplinary teams and budgets for high-profile events, including Formula 1 activations, music festivals, and branded pop-ups for Levi’s, Corona, and more.
• Negotiated and maintained strategic partnerships with brands, artists, and vendors, ensuring seamless execution of projects while optimising budgets and timelines.
• Led spatial and experience design, integrating 3D modelling (Rhino, Unreal Engine) and advanced visual storytelling to create captivating brand environments.

• Designed and facilitated community-driven workshops, engaging local populations in sustainable design and ecological transformation strategies.
• Developed collaborative research methodologies to empower communities in adopting sustainable practices and preserving cultural heritage.

• Designed innovative event spaces and temporary structures, prioritising user experience, functionality, and brand storytelling.
• Engineered modular and adaptable designs to optimise efficiency, aesthetics, and cost-effectiveness for large-scale events.

• Led hands-on workshops aimed at preserving traditional artisanal techniques, promoting cultural sustainability, and economic empowerment.
• Developed engaging educational materials and interactive sessions to foster knowledge transfer and skills development within communities.
• Worked closely with artisans and designers to create collaborative projects, ensuring traditional craftsmanship remained relevant in contemporary design contexts.

• Conceptualised and led this ongoing interdisciplinary art project investigating the cultural and environmental significance of water. Collaborated with local communities, scientists, and artists to develop multimedia installations addressing water-related issues. Exhibited internationally in Hungary, Slovakia, and Austria to engage audiences on environmental sustainability.

• Led initiatives with the Mayan community of '20 de Noviembre,' acting as a mediator across cultural and geographical boundaries. Coordinated collaborations integrating design thinking and interdisciplinary methodologies to address local challenges. Promoted cultural preservation, economic empowerment, and environmental stewardship on a global scale.

EXHIBITIONS